Many believe, that the franchise agreement is the first and sometimes the only thing one needs to get started with a franchise.

This is not the case. A franchise agreement must have a content, and this is created when building the business concept and franchise project. Only when the division of responsibility is decided upon and all details are in place, then one can start thinking about a franchise agreement .

A franchising relationship is supposed to be a 'win-win' situation, and it is therefore important to come to a balanced franchise agreement. So called 'slave contracts' are not to occur within franchising. We advocate ethically sustainable franchising, which warrants well balanced franchise agreement favourable to all parties