The manual is one of the most important tools for assuring that all units comply with what the concept promises.

It should contain a concept descriptipon and convey the ethos of the brand; it should also contain instructions for how daily work is supposed to be done as well as certain check-lists.

The manual is a legal document and forms part of the franchise contract.  

The writing of the manual is always done  by FranchiseArkitekt and the franchisor together. The writing starts with a run-through of the existing material. Out of this, and previously done work, we make an analysis as to what is needed. We put together a team that works with the manual project. Together arrive at what should be included in the manual, for example:

  • A description of the concept
  • Selection of products
  • Marketing
  • Sale
  • Purchasing
  • Division of labour
To keep all information updated and easily available, we use the web-based system 'Chainformation Franchise Intranet' with most of our clients. The system is specially designed to alleviate and make secure the in chains, filials and franchise systems. We help you to develop a manual that is tailored for you, regardless of how far you have come in the process.