The manual is one of the most important tools for assuring that all units comply with what the concept promises.
It should contain a concept descriptipon and convey the ethos of the brand; it should also contain instructions for how daily work is supposed to be done as well as certain check-lists.
The manual is a legal document and forms part of the franchise contract.
The writing of the manual is always done by FranchiseArkitekt and the franchisor together. The writing starts with a run-through of the existing material. Out of this, and previously done work, we make an analysis as to what is needed. We put together a team that works with the manual project. Together arrive at what should be included in the manual, for example:
- A description of the concept
- Selection of products
- Division of labour