Göran Nettelbladt

Senior adviser, SEB

+46 70 763 73 57

Göran Nettelbladt

If you are interested in getting advice regarding your franchise business, contact Göran Nettelbladt, SEB Sweden.

Göran Nettelbladt is a Senior Corporate Advisor with extensive experience and focus on franchising. Through Göran you can expect to get support to set up e.g. tailor-made solutions for franchisers/franchisees, financing options, insurances and payment solutions.

If you are interested in getting personal advice regarding your franchise business and/or the expansion of your current business through franchising, we can offer you a suite of growth support services in our new concept, Greenhouse. In Greenhouse we leverage SEB’s strengths and capabilities with the knowledge, experience and services from top tier partners within different growth areas.

Greenhouse gives you access to experts and exclusive offerings within e.g. contract law, capital- and financing solutions, recruitment and internationalization. Greenhouse is a comprehensive service offering stretching from large-scale inspirational events, scale-up coaching to hands-on services in your company.

Learn more about Greenhouse and how we can help you at www.seb.se/greenhouse.

If you are interested in SEB’s partnership with FranchiseArkitekt and Swedish Franchise, we welcome you to contact one of our representatives:

Göran Pusic
070-662 40 86

Stefan Karlsson
070-310 34 52

Contact Göran

All our specialists

Branko Lazarevic

Managing partner Sweden, Franchise consultant

Contact Branko if you want to start a new one or develop your current chain.
Branko has 30 years of experience in building and running successful franchises within McDonald’s. Former Operations & Franchise Director at Swedish McDonalds.


+46 (0)70354 87 34

Marlene Lazarevic

Franchise Consultant

Marlene Lazarevic is an expert in writing Operations Manuals as well as creating Training and Quality assurance programs. Marlene has held leading positions within McDonald’s and Reitan. Regardless of which phase you are in, we help you create or update the manual for your particular concept.


+46 70 878 56 72

Anders Hall

Co-founder, VP sales, Chainformation AB

When you need a professional web-based software which helps you share knowledge more effectively, secure concept compliance and collaborate across your franchise network, contact Anders Hall at Chainformation.


+46 70 814 35 65

Paul Neale

Franchise Lawyer - Aumento Law Firm, Copenhagen

If you require insigt, experience and advice in respect to establishing and running franchising operations in Denmark, you should contact Paul


+45 702 55 770

Scandinavia's foremost experts on Franchising

FranchiseArkitekt are specialists in every aspect of franchising. Our concept is to offer the best available expertise and guidance in whichever facet of franchising a company is in need of such.

Read more
Contact us