Johan Brandrup-Wognsen

Business Sherpa
+46 70 980 07 10

Johan Brandrup Wogner

Madicon – one of the few management consultancies that also master the art of franchising

Companies that chose franchising as modus operandi face many franchise-specific challenges. At the same time, these are in many ways also similar to those in other types of businesses; including firm and distinct leadership, competitive strategic roadmaps, clear organization, transparent communication and goal setting or solid intellectual capital. Occasionaly, as a franchisee or franchisor, you need a speaking partner also in such matters. Other times you may require extra resources in a specific role or for a particular project. Madicon is in the trade of improving results by developing leaders and organizations. The purpose is twofold – sustainable leadership and longterm successful business.

Johan is a co-founder and chairman of Madicon and is delighted to share his experience bank. With the background in engineering physics, supplemented with economics, Johan has over the years passed through heavy Swedish base industry (electromechanics, logistics and petrochemistry) across the financial industry to various other service businesses. After 40 years with positions in Sweden’s largest company and, as a serial entrepreneur, few challenges are unknown to him. Together with Madicon’s other Business Sherpas he offers you expertise from many different industries, especially franchise and chain organizations.

Contact Johan

All our specialists

Anders Hall

Co-founder, VP sales, Chainformation AB

When you need a professional web-based software which helps you share knowledge more effectively, secure concept compliance and collaborate across your franchise network, contact Anders Hall at Chainformation.

+46 70 814 35 65

Paul Neale

Franchise Lawyer - Aumento Law Firm, Copenhagen

If you require insigt, experience and advice in respect to establishing and running franchising operations in Denmark, you should contact Paul

+45 702 55 770

Scandinavia's foremost experts on Franchising

FranchiseArkitekt are specialists in every aspect of franchising. Our concept is to offer the best available expertise and guidance in whichever facet of franchising a company is in need of such.

Read more
Contact us
Contact us

Contact us

Please contact us for more information on what we can do for you!
  • This field is for validation purposes and should be left unchanged.