How do you secure the quality of your brand and concept compliance?
Franchisee compliance comes down to expectation: they can comply with what they know and what they expect to occur.
Creating an auditing process that is consistent and collaborative instead of controlling is the first step. The process itself should be about identifying risk and managing it across a franchise network. Your Operations Manuals are at the core of this and the base for those expectations.
It’s also not a process that needs to be expensive or complicated. All it needs is to be planned and actually implemented, according to periods that have been already decided in advance and that have been communicated to the franchisee.
Chainformation offers digital, interactive checklists in our cloud platform. These can be used for central auditing and/or local “selv driven check-ups” by franchisees. Interactive solutions that feels “effortless” instead of invasive and correctional is likely to be invited by the franchisee, who will also have the right records on hand. And it’s likely to increase trust between the franchisor and franchisee, rather than erode it further.
The issue is that most franchise brands are busy trying to add locations instead of spending a similar amount of time scrutinizing the locations they already have for compliance