Franchising- a definition

When used in the UK or USA, the term is used when referring to many forms of operations.

Oftentimes operations, which we in Scandinavia would not connect with franchising. This is because the term is used rather more restrictively in Scandinavia than in many other countries.

The cooperative method franchising can vary in it contents as a model for cooperation. Generally one can discern three main tupes fo franchises:

  • Business Format Franchisng
  • Product Distrbution Franchising
  • Trade Name Franchising

However, most companies that deal with franchisng, do not usually categorise themselves as belonging exclusively to one category. The boundaries between them are often blurred.

Business Format Franchising

This is the form of franchising which in Scandinavia is most commonly associated with the term. Business Format Franchising means that the franchise includes a complete concept to run a certain operation. A definition of Business Format Franchising would be this:

Franchising means that one who onws a business concept, offers it to others to be used in their business operation in exchange for payment.

When the term “Franchising” is used on this website, it refers to Business Format Franchising unless otherwise stated.

Scandinavia's foremost experts on Franchising

FranchiseArkitekt are specialists in every aspect of franchising. Our concept is to offer the best available expertise and guidance in whichever facet of franchising a company is in need of such.

Read more
Contact us