SEO (Search Engine Optimization) is vital for retaining information about your business online. But, how does it work and why is it so important?
Start by looking at your own personal search habits. How do you go about searching for information or goods and services online? Most likely, you turn to Google, search a keyword and find it in the top results on the search results page. In fact, 45 million searches are made on Google every day, in Sweden alone. That’s why SEO is so important.
SEO is the basis on which to be seen in search
SEO is the practice of increasing traffic to your website by making it easier for Google and other search engines to find it and show it in the search results. Content quality is a huge factor in this. Is there enough text on your website for the search engines to find you? Is the text relevant, are you using the right keywords? Is the meta description adequate?
Advance on Google
SEO is constantly changing and very difficult to keep track of. One-time success with SEO isn’t enough to make you successful with SEO. Additionally, it is becoming more and more important to have a mobile-friendly website as Google is constantly changing its requirements. Mobile-friendly websites are rewarded by Google, and mobile-customization is a factor that is beginning to weigh more and more heavy.
When a franchiser finds business opportunities for their brand, a website will likely follow. However, this usually means that the material existing on a central site is not visible in search engines. This is important to understand in order to avoid any issues when the franchiser begins to create their own material.
However, it is important to centrally create adequate control documents for those who answer common questions and express their points of view on the business’ communication approach. But again, if separate sites are allowed, unique forms of communication must also be put in place.