Branko Lazarevic

Managing partner Sweden, Franchise consultant
+46 (0)70354 87 34

Branko Lazarevic is a franchise consultant with 30 years of experience in franchising at Swedish McDonalds. As a member of McDonald’s management team as Director of Operations & Franchising and before that Senior Franchising & Relations Manager, Branko has a unique experience of franchising in one of the most successful franchise chains in the world.

As a Franchise Consultant, Branko mainly works with assignments to establish new chains, improve and develop established chains, international expansion and capital raising.


Director of Operations & Franchising, McDonald’s

As Franchising Director, he has, among other things, been responsible for designing and implementing McDonald’s franchise principles and policies in the market, and for continuous follow-up of Franchise standards. As a sign of qualitative work and role model in Franchising, Swedish McDonald`s was named the franchise chain of the year 2013 by the Swedish Franchise.

In the role of Director of Operations, Branko has deep experience in creating systems and structures to constantly improve operations in the McDonald’s franchise chain and the guest experience in restaurants at both a strategic and tactical level.

An important aspect and philosophy of a franchise chain has been to ensure that franchisees are constantly involved in the company’s future plans and that one is open to views, as a good plan can only be carried out in the best possible way if those who carry it out on the floor Is 100% behind it.

Senior Franchising & Relations Manager, McDonald’s

In his role as Franchising & Relations Manager, he was responsible for creating and introducing Joint Venture Franchising in the market, sales of company-owned restaurants to franchisees, implementation of policies and more.

Board assignments

Branko is currently a board member of Mellby Home Franchise AB. He has previously been a board member of Ronald McDonald Barnfond, Skåne Hamburgers AB, Svenska McDonald´s AB, Svenska McDonald´s Development AB and Highland Holdings AB

Contact Branko

All our specialists

Branko Lazarevic

Managing partner Sweden, Franchise consultant

Contact Branko if you want to start a new one or develop your current chain.
Branko has 30 years of experience in building and running successful franchises within McDonald’s. Former Operations & Franchise Director at Swedish McDonalds.

+46 (0)70354 87 34

Marlene Lazarevic

Franchise Consultant

Marlene Lazarevic is an expert in writing Operations Manuals as well as creating Training and Quality assurance programs. Marlene has held leading positions within McDonald’s and Reitan. Regardless of which phase you are in, we help you create or update the manual for your particular concept.

+46 70 878 56 72

Anders Hall

Co-founder, VP sales, Chainformation AB

When you need a professional web-based software which helps you share knowledge more effectively, secure concept compliance and collaborate across your franchise network, contact Anders Hall at Chainformation.

+46 70 814 35 65

Paul Neale

Franchise Lawyer - Aumento Law Firm, Copenhagen

If you require insigt, experience and advice in respect to establishing and running franchising operations in Denmark, you should contact Paul

+45 702 55 770

Scandinavia's foremost experts on Franchising

FranchiseArkitekt are specialists in every aspect of franchising. Our concept is to offer the best available expertise and guidance in whichever facet of franchising a company is in need of such.

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